Scientific Programme

Cairo University International Conference (CUCBS)

Internationalization of Business Organizations

15-16 April 2018, Marriot Hotel

Sunday 15 April, 2018

08.00 am – 09.00 am


09.00 am – 11.00 am

Opening Ceremony

11.00 am – 12.00 pm

Plenary Session I – Professor Pavlos Dimitriatos

Title: ‘The Advent of Micro-multinationals: Evidence from Egypt and Abroad’

Chair: Professor Mohamed Yousef, Chairman Misr Insurance Holding Company

Discussant: Professor Jacoubs Bores

12.00 pm – 12.30 pm

Coffee Break

12.30 pm – 02.00 pm

Parallel Session I – Accounting Practices and Internationalization

Chair: Professor Ahmed Farghaly

Discussant: Professor Mohamed Hassan

·         An Empirical Assessment For The Effect of Mergers and Acquisitions on The Performance of Non-Financial Firms Using Balanced Scorecard Approach. Abdelmoniem, Zakia & Fekry, Mostafa

·         Measuring The Impact of Implementing Basel II on The Profitability of Egyptian Banks: Evidence From Emerging Markets. Hamdy Awad, Mohamed; Abou-El-Soud, Heba & Abdel-Kader, Magdy

·         The Relationship between Corporate Ownership Structure and Earnings Quality and Its Implication for Stock Prices: An Empirical Study. Mohsen Koriem, Ayah & Khalil, Abd El-Fattah

·         Income Shifting In Multinational Corporations: A Review of International Evidence, Ghoneim, Waleed; Abdelghany, Mohamed & Abou-El-Soud, Heba

Parallel Session I –Internationalization of Business Activities and Accounting Earnings

Chair: Professor Hala El-Kholy

Discussant: Dr. Ahmed Sibai Qotb

·         Do Foreign Lenders Prefer Conservative Borrowers?, Mahmoud G. Mahmoud

·         Studying The Impact of Floatation Policy and Lack of Liquidity on The Quality of Reported Earnings By Publicly Listed Egyptian Companies, Arfa, Iman

·         تدويل أعمال الشركات وأثره على الأداء المالى والتشغيلي- دراسة تطبيقية على شركات الكيماويات المدرجة بالبورصة، محمد زياد

·         أثر الأنشطة الدولية للشركات متعددة الجنسية على معدل الضريبة الفعلي الحالي: التسوق بالاتفاقية الضريبية. عادل ثابت، هالة الخولي، وهشام الحموي

Parallel Session I – Risk Analysis and Insurance Research

Chair: Professor Mohamed Ghazy

Discussant: Prof. Lobna Mohamed Farid  & Dr. Dalia Samy

·         Prediction of Technical Reserves Based on Grey Model – GM (1,1): Evidence From Non-Life Egyptian Insurance Market. Elsayed, Mahmoud & Soliman, Amr

·         The analysis of Dynamic Reinsurance Strategies under Ruin-Related Optimization Criteria Applied on the Comprehensive Motor Insurance Sector in Egyptian General Insurer. Essam, Mohamed & Ibrahim, Raafat

·         Undertaking Specific Parameter Estimation Regarding The Reserve Risk Using The Mean Square Error of Prediction. Yousef, Shana & Ibrahim, Raafat

·         Investigation of the Mortality Assumptions of Egyptian Social Insurance Pension Fund for Governmental Employees, Harab, Yomna & Ibrahim, Raafat

·         Using Panel Data Models To Analysis The Profitability of Insurance Companies Application on "Cooperative Insurance Companies Of Saudi Arabia, Ali, Ghada & Farhan, Ahmed Mohamed

·         Bühlmann &Bühlmann-Straub Credibility for Extreme Claims Applied on Non-Life Egyptian Insurance Market: (An Actuarial Approach), Elsayed, Mahmoud & Soliman, Amr

Posters session I

·         Allam, Mohamed, دراسة العلاقة بين نظم العمل عالية الأداء و الأداء التنظيمي: الدور الوسيط للسلوك الاستباقي في العمل

·         Elsehaimy, Yara, The Determinants of Successful Economic Integration"

02.00 pm – 03.30 pm

Plenary Session II – Industry and Professional Speakers

Title: ‘Practitioners Perspectives on Internationalization of Egyptian Organizations’

Chair: Dr. Adel Mousa, Ex. Chairman Misr Insurance Company

03.30 pm – 04.00 pm

Coffee Break

04.00 pm – 05.00 pm

Plenary Session III – Professor Corina Constantinescu

Title: ‘A Risk Theory Approach to Japanese Double Debt Problem’

Chair: Mr. Alaa Alzohairy, Chairman of Insurance Federation of Egypt

Discussant: Dr. Mona Hammad

04.00 pm – 05.00 pm

PS I - Interdisciplinary Contributions to International Marketing Session

Chair: Professor Ahmed Ghoneim

Discussant: Dr. Abeer A. Mahrous

·         Assessing Sustainability Marketing From Macromarketing: A Multi-Stakeholder Approach. Abutaleb, Soha & ElBasiouny, Noha

·         Social Media as Political Participation Tool - An Applied Research on Egyptian Social Media Users. Awad, Tamer & Kamel, Enas

·         Effective Management of Internationalization Strategy: A Case-Study on Egyptian-British Universities Partnership. Adel, Heba Mohamed & Zeinhom, Ghada

05.00 pm – 06.00 pm

Plenary Session IV – Professor Mark Soliman

Title: ‘CEO Narcissism and the Disclosure of Non-GAAP Earnings’

Chair: Professor Ashraf AlSharkawy, Chairman Misr Iran Bank

Discussant: Professor Osama Zaki, Cairo University

06.00 pm – 07.00 pm




Monday 16 April, 2018

08.00 am – 09.00 am


09.00 am – 11.00 am

Parallel Session II – The Challenges of Internationalization in Organizational Behavior Context

Chair: Professor Kamel Omran

Discussant: Professor Ayman Ashosh

·         Evaluating The Effectiveness of Training on The Employability of University Graduates In The Egyptian Higher Education Industry. Owis, Rawia Abdelkader.

·         أثر الاسناد الخارجى للتوظيف على الميزه التنافسيه للمنظمات دراسه تطبيقيه على شركات المحمول فى جمهورية مصر العربية. عادل زايد، أمل عبدالرحمن، وايمن  مبارز

·         اثر التكنولوجيا فى تغيير ممارسات ادارة الموارد البشريه فى البنوك التجاريه فى مصر، هشام البحيري

·         قياس مدي ادراك اعضاء هيئة التدريس بالجامعات الناشئة لاهمية و امكانية تصنيف الجامعة دوليا، محمد حسين صالح عبد الغفور برسي

Parallel Session II – Interdisciplinary Perspectives on Management Research

Chair: Professor Ahmed Fahmy

Discussant: Dr. AbdAlziz Hashem

·         The influence of network relationships on the international transactions of Egyptian MNCs. AbdelSalam, Islam

·         The impact of strategic agility on value creation process. Omar, Gihan

·         The Research Excellence Framework and its Applicability to Egypt: A step towards Internationalisation", Labib, Ashraf; Ayoub, Ashraf; Ashraf, Ahmed El-Ghazouli & Bahgat, Reem

·         Business on Human Scale: Egypt's Renaissance. Abo Ali, Sara

·         Sensitivity Analysis Using Different Co-state Values. El-Sayed, Ahmed

·         Toward Developing A Crisis-Preparedness Model In The Egyptian Tourism Sector. Almaleeh, Yasmeen

Parallel Session II – Value Relevance of Accounting Information

Chair: Professor Tarek Hassaneen

Discussant: Dr. Helmy Salam

·         The Impact of Voluntary Disclosure on Information Asymmetry in Concentrated Ownership Structures: An Empirical Study. Bushra, Amira & Khalil, Abd El-Fattah

·         Determinants of Banks' Earnings Management: Evidence from Banks Listed in Egyptian Stock Market, Soliman, Walid Shehata Mohamed Kasim

·         The Value Relevance of Accounting Information: A Study of Listed Banks in the Egyptian Stock Exchange (EGX). Al Shafei, Maha Mohamed Rabei

·         Insider Trading and Stock Return in the Egyptian Stock Exchange, Hamdy, Asmaa

·         Corporate Social Responsibility and Tax Avoidance: Egypt Evidence. Awad, Ahmed

·         CEO’s Reporting Incentives Via Purchase Price Allocation Upon Business Combination, Rasha Elbolok

Posters Session II

·         Kamal, Asmaa & Abdel-Rashed, Medhat,  Cash Holding and Firm Value: Evidence from Egypt

·         Almaleeh, Nisreen, Motivations for classification shifting: A literature review

·         Elsayed, Marwa, & Wahdan, Mohamed, Does asymmetric cost behavior matter to profitability? Evidence from Egypt

·         Mohamed, Marwa, Abdel-Kader. Magdy, & Badr-Eldin, Bassant, An empirical investigation of Big Data Analytics role in customers and employees performance measurement 

11:00 am - 12.00 pm

Plenary Session V – Professor Jacobus Boers

Title: ‘Preparing Future Business Leaders For Regional and Global Competition’

Chair: Professor Hussien Eissa, Chairman Plan and Budget Committee Egyptian Parliament

Discussant: Professor Adel Zayed, Ex. Governor of Qalyubia Governorate 

12.00 pm – 12.30 pm

Coffee Break

12.30 pm – 02.00 pm

Plenary Session VI – Industry and Professional Speakers

Title:  Practitioners Perspectives on Internationalization of Egyptian Organizations

Chair: Dr. Tarek Abdelbary, Managing Director M.C.D.R. Company

02.00 pm – 03.00 pm

Plenary Session VII – Professor Debra Zahay-Blatz

Title: ‘Internationalization of Digital Marketing’

Chair: Dr. Yasser Al-Kasrawy, Vice-Chairman Auto Group Egypt

Discussant: Professor Wael Kortam , Cairo University

03.00 pm – 03.30 pm

Coffee Break

03.30 pm – 04.30 pm

Plenary Session VIII – Professor Venkatesh Shankar

Title: ‘Innovations in Emerging Economies’

Chair: Dr. Hafez AlGandour, Chairman Cairo Syndicate of Commercial Professions

Discussant: Professor Ehab AbouAish, Cairo University

04.30 pm – 05.30 pm

Closing Ceremony

05.30 pm – 06.30 pm